Brand, illustration
& motion.
The visual craft behind the product work: identities, characters and campaigns built to communicate clearly.
Refreshing a familiar identity.
Microwize logo & brand system
Microwize’s logo had remained unchanged since 1997. I modernized the identity while preserving the recognition its existing clients relied on.
The work extended beyond the logo into a style guide, brand characters and an illustration language for digital, print and motion. Blue and yellow anchor the identity, alongside the line “Helping Doctors and Patients See i to i.”
A consistent voice
across the campaign.
Vosita display ads
After updating Vosita’s visual identity and style guide, I worked with the marketing team to redesign the existing display campaign. I designed and animated the ads, carrying the brand’s characters and visual language across different formats.
From characters
to stories.
Vosita marketing campaign · 2022
For the Vosita 2.0 launch, I collaborated with the marketing team, wrote the scripts, illustrated and animated the brand characters, and designed the motion graphics for these campaign videos.
Making the benefit
feel tangible.
JKR Windows
I developed a campaign concept and social collateral for a Utah window replacement company, focusing on insulation and reduced energy loss.
To make the message familiar, I researched the local electricity provider and used a recognizable bill. Purple brand colors, glass lettering and a highlighted amount due put the savings message at the center of the design.
Selected visual work.
A collection of social media and display advertising designs.
